Susana Lopez
Founder and Principal
Susana Lopez is a senior executive assistant and operations professional who founded Good Bad Cookie. She helps founders and CEOs figure out whether their company needs better workflows, clearer responsibilities, an executive assistant, a virtual assistant, another specialist, or a combination. The firm assesses the work before recommending a hire.
Empowering Founders to Optimize Operations and Scale
Good Bad Cookie helps founders and CEOs assess workloads before hiring, determining whether to improve workflows, clarify responsibilities, or bring in specialized support.
Transform Operations and Clarify Responsibilities
We assess your workflows before recommending hires, ensuring you get the exact operational support you truly need.
Strategic Workflow Assessment
Evaluate current processes deeply before making hiring commitments, ensuring you optimize your existing team and structure first.
Targeted Talent Alignment
Determine precisely whether your company needs an executive assistant, virtual assistant, or another specialized professional.
Sustainable Role Definition
Establish crystal-clear responsibilities and efficient systems that scale smoothly alongside your growing business operations.